The Persuaders: emotions and identity
As mentioned in a previous blog post, my wifi router was temporarily out of service. Interestingly enough, an advertisement for that same system popped up on my Quizlet as I was furiously cramming for my AP bio test. At first I thought it was a coincidence, yet I remembered companies purchase search history and utilize the information to customize the ads we see. Less than a day after we purchased a new wifi system, Quizlet had already discovered I was in the market for a new internet system, meticulously crafted an ad, and displayed it on my mobile device. This was a concept that was touched on in PBS’s “The Persuaders.” Much of this video revolves around advertisements, as it describes the complicated maze companies must weave through in order to sell products to consumers. This video was produced in 2004, over 10 years ago, but there is no doubt advertising and marketing has become as difficult as saying afloat a treacher...